During the ten years as the Chief Application Architect of Shanghai GM (now SAIC GM), Gong, in cooperation
with IBM, led the launch of CRM+DMS, the first one ever autonomously developed in China. The system was seen
as the industry’s benchmark and the paradigm for integration across the industry’s value chain. The system
realized the integration between the manufacturer’s and the dealer’s operation systems in its real sense, and
also laid the foundation and set the standard for China’s current Dealer Management Systems (DMS).
When being Vice President of Borgward Automotive Group, guided by the “China Manufacturing 2025” strategy,
Gong fully leveraged the advantage of Germany’s Industry 4.0 and collaborated with German companies including
SAP and KUKA to bring in the world’s leading automatic equipment technologies starting from top-level design,
and successfully built a smart factory with the world’s first smart manufacturing system for eight models.
This helped to realize smart and personalized flexible production, and became one of the major accomplishments
in the smart manufacturing cooperation between China and Germany. The project became one of the pilot and
demonstration projects of China’s Ministry of Industry and Information Technology (MIIT) for China-Germany
cooperation on smart manufacturing in 2017.
From CRM to smart manufacturing, and from connecting customers and manufacturers to realizing the lifecycle
connection of products, customers and manufacturers, Gong has always been at the forefront of the industry,
using advanced IT solutions to integrate smart production systems and IoT-based production facilities in a way
that is groundbreaking, to make the industry’s value chain processes including supply chain, manufacturing and
marketing digital and connected, and to achieve efficient production and meet personalized needs while
actively expanding the depth and meaning of smart manufacturing. He is acclaimed by his peers as “China’s No.1
IT guy for smart manufacturing”.
When talking about his decision to join the company, Gong said that Huaren is a company for the future like no
other. “This is a company that dares to challenge itself and make breakthroughs,” he said. “It’s also a
company with a long-term strategic view. From the team led by David, I’ve not only seen the expertise and
accomplishments in the traditional auto industry, but also seen the agility and vitality of the Internet
industry.” Gong highly identifies with Huaren’s vision to drive changes in human mobility through
technological breakthroughs. He believes that Huaren has a clear direction and a solid business plan.
Especially, he thinks that the Huaren’s effort to build smart and connected systems across the value chain and
across the ecosystem was the main reason that eventually made him decide to join the company.
Huaren Technology became operational last year. The company is always driven by technologies, and has
attracted many Chinese and overseas heavyweight figures to get onboard. Besides the company’s founder and
Chairman David Ding, cofounder and President Phil Murtaugh, and COO Kevin Chen, the star-studded lineup also
includes top Chinese automotive designer James Shyr, who was a juror for the “iF Design Award”, Mark Stanton,
the father of JLR’s I-Pace race car, and Dr. Song Jing, an NEV expert from China’s national “Thousand Talents
Plan”. With Gong getting onboard, the top management at Huaren is becoming stronger, and the company as a
whole is also becoming stronger. With an elite team already in place now, Huaren is set to come up with a
series of smart mobility solutions that will lead to revolutionary changes in the industry.
With nearly 30 years of experience in automotive and information engineering, Gong holds an MBA from
the University of Hong Kong and a bachelor’s degree in mathematical statistics from the Fudan University in
With rich IT experience in the auto industry, Gong has the ability to design business processes across the
industry’s value chain, to implement IT solutions for the auto industry, and to take on corporate IT
Gong used to be the Chief Application Architect of the Automotive Information Systems Department at Shanghai
GM, the Executive Deputy General Manager of Chery Automobile Information Technology Co., Ltd., the IT
Director of the Shandong Heavy Industry Group Co., Ltd., which is a member of the Weichai Power Group Co.,
Ltd., the Senior Vice President of the Beiqi Foton Motor Co., Ltd. and General Manager of iFoton Telematics
Service Co., Ltd., and Vice President of Borgward Automotive Group and Deputy Chairman of Borgward Industry
He launched China’s first ever independently developed CRM+DMS, which was seen as the industry’s benchmark.
He focuses on the Industry 4.0 solutions for the auto industry, including those for connected vehicles, for
cloud computing, for digital marketing, and for big-data operations. He has the ability to design the
business models and business processes for related areas, and possesses hands-on experience in collaborating
with external strategic Internet resources as well as in the realization and planning of technologies.