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Corporate Culture

User-oriented
· Be user-oriented; bring satisfaction and pleasant surprises to users at every touchpoint
· Focus on user values instead of your own preferences
· Everything for the user

No Fear to Innovate
· Not afraid of hardships, fearless to move forward
· Be on it if you have the conditions, and create conditions if you don't
· Defeat yourself constantly
· Encourage trying and tolerate failures

Trust-based Collaboration
· Believe in teammates and work together
· Break the boundaries and take responsibilities together
· Communicate openly, face the problem, and think differently

Brave to Take Responsibilities
· Results-oriented, don't complain, solve problems
· Take the initiative to take the responsibility
· Dare to speak the truth, dare to make decisions, and dare to bear the results

Entrepreneurial Spirit
· Persistence: never give up, challenge the limit
· Fast: every second counts
· Make sure every penny is well spent
· Keep the passion: fully engaged, don't be oversensitive
· Shared Responsibility: We = the company, take care of everyone

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