Going Global Strategy: Human Horizons brings its HiPhi brand to Europe

Human Horizons, the high-end new energy vehicle brand HiPhi, has always been committed to creating a global luxury electric vehicle benchmark brand. In 2023, HiPhi officially launched its overseas strategy, starting with Europe and the Middle East to lay out the global market.

Human Horizons Chairman and HiPhi CEO Ding Lei recently announced at the 2023 Shanghai International Auto Show that HiPhi will enter the European market, officially launching its overseas strategy. In the future, with Europe and the Middle East as starting points, HiPhi products and services will gradually land in overseas markets. HiPhi vehicles will first land in Munich, Germany, and Oslo, Norway. HiPhi X and HiPhi Z are expected to begin sales in Europe in the third quarter of this year, with the first batch of deliveries within the year. HiPhi Y is expected to start accepting reservations by the end of 2023, with European deliveries in 2024.

Munich, Germany, and Oslo, Norway, will be the first cities where HiPhi vehicles will land in the European market. Germany is the third-largest electric vehicle market globally and the largest in Europe. Munich, as an essential business, technology, and innovation center in Germany, attracts a large number of young creators who are willing to innovate and break through. The high-end pure electric vehicle submarket has huge growth potential. Oslo, Norway, with its favorable policy guidance, deeply rooted environmental concepts, and high recognition of new energy vehicles, has become a pioneer city for the promotion and popularization of green transportation. The booming renewable energy market in Europe provides HiPhi with a good opportunity and vast development space for its overseas strategy. HiPhi must seize the opportunity to further contribute to global sustainable transportation development.

"In the past, we tried to bring global brands into China. Today, we want to bring Chinese brands to the world," said Human Horizons founder, chairman, and CEO Ding Lei. "Since its inception, Human Horizons has been determined to create a global high-end brand from China, so while we are deeply cultivating the Chinese market, we also look to the world. In 2023, we will launch our global brand strategy and expand overseas markets. Europe and the Middle East markets will be the first wave."