[28, May, 2023, Chengdu, China] “Highly Integrated, Dawn Breaking”— HiPhi, the global benchmark brand for luxury electric vehicles, and E-KINGO have joined forces to create the first HiPhi User Centre (Chengdu Tianfu) and HiPhi Experience Store, HiPhi Hub (Chengdu Heyue) in South West China, which opened on the same day. As a highly innovative and vigorous city in the west, Chengdu is a new landmark in the automotive consumer market, especially for new energy vehicles. The official opening of the two stores marks the further improvement of HiPhi's sales network under the concept of "direct to users", and the in-depth layout of the core commercial district, bringing high-end intelligent electric vehicles and future mobility experience to more users. Ding Lei, Chairman and CEO of HiPhi, Huang Jianguo, Chairman of E•KINGO, HiPhi owners and local media attended the ribbon-cutting ceremony.

The unveiling of HiPhi's model lineup, X, Y and Z, at the Shanghai Auto Show made the booth the most popular one to visit, marking the rapid development of HiPhi. In terms of channel construction, HiPhi will always adhere to the "direct to users", based on "self-operated and direct sales", make full use of social resources, cooperate with industry-leading partners and jointly develop the cooperative direct sales model. The innovative model of will enable HiPhi's high-end models and services to be available to more customers.

As one of the largest car dealership groups in the southwest China, E•KINGO has been integrating its resources to provide customers with a full range of high-quality services. The new HiPhi Customer Centre in Chengdu, jointly developed by E•KINGO and HiPhi, includes a display area, a customer lounge and a delivery area, offering customers a one-stop and fully functional service and immersive experience that integrates display, experience, delivery and after-sales. With the completion of the stores, a physical area for customers in and around Chengdu to experience the "highly integrated" brand concept is available.

At the opening ceremony, Xu Bin, General Manager of Brand and Marketing Communications of HiPhi, said, "Since its inception, HiPhi has insisted on building a global premium brand and providing users with a new mobility experience. The partnership with E•KINGO is to combine HiPhi's direct-to-user business concept, innovative user operation system and outstanding industry resources to continuously bring high-end products and services in the new era of automobiles to more users with an innovative cooperation model".

As a global benchmark for high-end electric vehicles, Gaohe Auto adheres to the three development concepts of "scenario-defined design, software-defined car and co-creation-defined value" to create the future mobility experience with customers. 

In the last two years since delivery, HiPhi has topped the sales of luxury electric vehicles over 500,000 RMB for months, and in 2022 HiPhi X became the annual top-selling luxury electric vehicles over RMB 500,000 (data source: Compulsory Liability Insurance for Motor Vehicle Traffic), surpassing the sales of the same class of EVs of global established brands such as Porsche, Mercedes-Benz, BMW and Audi in China and creating a miracle in the history of Chinese brands. The view that if you want to own a high-end electric car, choose HiPhi has become a strong recognition by the market and customers. The achievement also attracted high attention and comments from many authoritative media, including Reuters, TV Tokyo, the Daily Telegraph and Car & Driver. 

The opening ceremony kicked off in an elaborate atmosphere, where guests were immersed in the "highly integrated" life journey, and felt the concept of "constantly pushing boundaries".

The locations of newly opened HiPhi User Centre (Chengdu Tianfu) and HiPhi Hub (Chengdu Heyue) are No. 1, Section 2, Lu Shan Avenue, Tianfu New District, Chengdu and No. 59, Hall A, Heyue Plaza, No. 199, Section 2, Lu Shan Avenue, Shuangliu District, Chengdu respectively. Inside the technological User Centre, the mobility experience of the future seems to be within reach. The stores will provide users with one-stop premium services covering from brand experience, sales to delivery and service.

The new cars for test drive have been delivered to the HiPhi User Centre and HiPhi Hub. You are welcome to have a try. The HiPhi X, luxury electric SUV and the HiPhi Z, luxury electric supercar will continue to bring TECHLUXE® technology and luxury experience to customers.