Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands Report, revealing the 30 most innovative brands. The top 12 are the most iconic names, including "overnight success" OpenAI, luxury "sleep pod" purveyor Eight Sleep, digital commerce disruptor Obsess, Asia's largest metaverse platform Zepeto, and premium electric vehicle, HiPhi. As the only Chinese brand in the report, HiPhi is also the only brand in the automotive industry to make the cut.

As a global brand consultancy, Interbrand has released the Breakthrough Brands Report since 2017, aiming to reveal the emerging brands that are breaking through a crowded landscape and shaping the industry into a brand-new arena. Over the past six years, a multitude of start-ups and industry challengers recorded in the reports have experienced exponential growth, becoming the next generation of legacy brands.

This year's report has uncovered the brands outlining the core human needs and delivering the shifts. The disruptive names no longer fit just one category or industry, instead, they integrate different advancing development concepts to expand and evolve with infinite potential. Daniel Binns, Global Chief Growth Officer and CEO, Interbrand New York, said: "Most industries are becoming crowded with a multitude of brands providing similar things. Brands making bold moves to stand out have the best chance of being successful."

Founded in 2017, HiPhi, the smart electric vehicle brand of Human Horizons, is committed to redefining human mobility by integrating various industries, including automotive, and advancing emerging industries such as internet and AI.

Based on the innovative concept of "scenario-defined design, software-defined vehicle, co-creation-defined value", HiPhi has designed its products based on the real scenario of users, and created the model of technological luxury intelligent electric vehicles - HiPhi X and HiPhi Z, the twin flagships of HiPhi. These models featured with advanced design. The self-developed H-SOA super body electrical and electronic architecture enables the co-creation with users to achieve "full-scenario intelligence" in the industry, providing a personalised intelligent experience for the owners. The iconic intelligent entry/exit system and intelligent interactive lighting are cutting-edge designs that create interactive vehicle-human and vehicle-environment experiences, providing a sense of ritual and innovation that sets it apart from traditional vehicles. In the two years since the delivery, HiPhi has quickly become the best-selling premium electric vehicle brand in China with ambitious global expansion plans already underway.

The Founder of Human Horizons and HiPhi, David Ding, said:” HiPhi was born as a disruptor and innovator with the belief in constantly challenging ourselves, no fear to innovate and redefining the luxury. We aim to redefine human mobility by creating future-oriented intelligent EV and enabling a new driving experience. Interbrand’s Breakthrough Brands Report has always represented the brands that make an impact by doing something different, disrupting the established order or rapidly advancing a slow-moving industry. As a brand only five years old, we have established HiPhi as the best-selling premium EV brand in the world’s largest automotive market. Now we will bring our revolutionary products to the world.”

The HiPhi X and HiPhi Z flagship models approved by EU are now available for sale in Europe and for test drives. The prices of the HiPhi X and HiPhi Z in Germany and Noway are as follows

Germany

HiPhi X Six-Seater    €109,000

HiPhi X Four-Seater   €123,000

HiPhi Z Five-Seater    €105,000

HiPhi Z Four-Seater    €107,000

Norway

HiPhi X Six-Seater    Kr1,164,000

HiPhi X Four-Seater   Kr 1,326,000

HiPhi Z Five-Seater    Kr 1,110,000

HiPhi Z Four-Seater    Kr 1,143,000

According to the announced global strategy, HiPhi will start from Europe and the Middle East in 2023, with the first presence in Munich, Germany and Oslo, Norway. Its products and services will be gradually introduced to overseas markets. The first vehicles are expected to be delivered to European customers in the third quarter of this year. The HiPhi Y, the latest global model, will be unveiled on 15 July and will soon be available in Europe, where it is expected to be ordered by the end of 2023.

Recently, the HiPhi X and HiPhi Z met with considerable media acclaim in the "home of the automotive industry" for their product strength.

Autocar, the UK's oldest automotive media suggested that "While it’s that bit less conspicuous-looking than the Z, that could play to the favour of the X, which is certainly smart, spacious, comfortable and still clearly quite different". While for Z, Autocar commented "Adaptive air suspension and four-wheel steering make it wieldy when manoeuvring, and controlled in its handling at speed, and commendably refined, it has the polished plushness of feel that you might expect to have eluded a brand with such little experience."

Automotive magazines, WALTER and STERN praised the HiPhi Z, "The chassis with electronic dampers and air suspension performs satisfactorily. Thanks to the low centre of gravity, the body design, and the all-wheel steering system, the 5.04-metre-long Digital GT is also able to move smoothly in car parks.